Build Nest — Kaitlin Taylor Portfolio

Construction Website Name: BuildNest

Tagline: “Where Projects Take Flight.”

Business Plan for BuildNest

1. Executive Summary

BuildNest is an all-in-one construction platform connecting contractors, developers, homeowners, and suppliers. The website streamlines project bidding, contractor discovery, permit tracking, and material sourcing. By digitizing outdated workflows, BuildNest empowers users to manage construction projects with transparency, speed, and accountability.

2. Mission Statement

To simplify and modernize the construction process by providing an intuitive online hub for managing, sourcing, and executing construction projects of any size.

3. Business Objectives

Launch MVP within 6 months
Acquire 10,000 registered users in the first year
Partner with 100+ verified contractors within the first 12 months
Achieve $500K in revenue within 18 months

4. Target Market

Primary Segments:

Residential homeowners planning renovations or builds
Small to mid-sized general contractors
Real estate developers
Municipalities and property managers

Secondary Segments:

Architects and designers
Material suppliers
Construction consultants and permit specialists

5. Key Features

Find & Hire: Searchable directory of vetted contractors with reviews, portfolios, and licensing data
Project Dashboard: Centralized management for timelines, tasks, and budgets
Bidding System: Transparent multi-vendor bidding for jobs
Permit Tracker: Step-by-step tracking for local permit status
Material Marketplace: Buy and compare building materials from local suppliers
Knowledge Base: Articles, FAQs, templates, and legal guides
Mobile Access: Full functionality from mobile for on-site use

6. Monetization Strategy

Freemium Tier: Free project listings and contractor profiles with limited features
Premium Subscriptions:
- Homeowners: Advanced features (timeline tracking, alerts, templates)
- Contractors: Lead access, analytics, marketing tools
Featured Listings: Contractors and suppliers can pay for top placement
Transaction Fees: 2–5% on material sales through the platform
Partnership Ads: Sponsored content from tool brands or training providers

7. Marketing Strategy

Digital Marketing: Google Ads, SEO, and social media targeting homeowners and contractors
Content Marketing: Tutorials, guides, and webinars on building projects
Referral Program: Incentivize word-of-mouth among users and contractors
Local Partnerships: Collaborate with hardware stores, trade schools, and real estate firms

8. Competition Analysis

Competitors: Houzz, Angi, Thumbtack, Procore (for enterprise)

BuildNest Advantage:

Unified platform for both residential and commercial scale
Transparent bidding and permit features
Focus on regional compliance and supplier integration
Clean UX with mobile-first design

9. Technology Stack

Frontend: React.js (Web), React Native (Mobile)
Backend: Node.js with Express
Database: PostgreSQL
Hosting: AWS or Vercel
Security: SSL encryption, role-based access control, verified user protocols